Our evangelistic attempts can seem quite odd to a watching world. Most people today are not the slightest bit interested in hearing about Jesus. They tell us they are quite happy as they are, thank you very much. This book explains why such people think like this - and provides practical guidance on how we can reach them. It demonstrates ways in which we can help people to want to find out about Jesus, how we can then share the relevance of the gospel with them, how we can answer their difficult questions and, ultimately, how we can lead them in their first steps of faith in Christ. Evangelism is difficult. It always will be. But Nick's thoughtful and imaginative approach, irrepressible humour and infectious enthusiasm will certainly help to make it slightly less difficult.